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13.9.5 Quoting HTML tags

The HTML export back-end transforms ‘<’ and ‘>’ to ‘&lt;’ and ‘&gt;’. To include raw HTML code in the Org file so the HTML export back-end can insert that HTML code in the output, use this inline syntax: ‘@@html:...@@’. For example:

@@html:<b>@@bold text@@html:</b>@@

For larger raw HTML code blocks, use these HTML export code blocks:

#+HTML: Literal HTML code for export

All lines between these markers are exported literally